Chapter 12: Public Relations, Social Media, and Sponsorships

12.1 Public Relations Activities and Tools

12.2 Social Media

Section 12.1 Public Relations Activities and Tools and Section 12.2 Social Media are edited versions of the chapter ‘Chapter 12: Public Relations, Social Media, and Sponsorships’ from the textbook ‘Principles of Marketing,’ authored by University of Minnesota Libraries Publishing edition, 2015 – this book was adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.

The following changes were made to the most recent edition: Created new title for Figure 12.1: Sponsorships; Created new title for Figure 12.2: Sponsorships are expensive; Added learning objectives for sections 12.1 and 12.2.