Chapter 9
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Chapter 9: Global Branding 9.0 Global Branding Summary 9.1 Formulating a Global Brand Strategy 9.2 Global Branding 9.3 Global Brand Structures 9.4 Determinants of Global Brand Structure 9.5 Managing Key Strategic Brands
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License
Core Principles of International Marketing Copyright © 2019 by BABU JOHN MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.