Chapter 8
|
Chapter 8: Global Products 8.0 Global Products Summary 8.1 Global Product Development 8.2 Global Products and Services 8.3 Product Adaptation Decisions 8.4 Global Innovation 8.5 Global Innovation at the BOP
|
License
Core Principles of International Marketing Copyright © 2019 by BABU JOHN MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.