Chapter 11

 

 

Chapter 11: Global Promotions

11.0 Global Promotions Summary

11.1 Changes in Promotion

11.2 Global Communication Platform

11.3 Global Communication Strategies

 

 

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Core Principles of International Marketing Copyright © 2019 by BABU JOHN MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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