Book Title: Core Principles of International Marketing
Contents
Book Information
Book Description
‘Core Principles of International Marketing’ is a derivative of original content obtained from various sources including content produced or maintained by (i) University of Minnesota Libraries Publishing (licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License), (ii) John Burnett (licensed under a Creative Commons Attribution 3.0 License), (iii) John Burnett under the Global Text Project, (iv) Lumen Learning, (v) Boundless.com, (vi) Centre for Teaching and Learning (CTL) of Universiti Teknologi Malaysia (UTM) Copyright (c) by Dr. Inda Sukati, (vii) Saylor Academy, (viii) various OER sources maintained by Andy Schmitz (https://2012books.lardbucket.org/), and (ix) other OER sources that have not been mentioned here but attributed in the respective pages. This adaptation has not significantly altered or updated the original work from the two source textbooks mentioned above, except for the changes mentioned below under the ‘Copyright’ section. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Cover Image: Courtesy of FCIT, https://etc.usf.edu/presentations
License
Core Principles of International Marketing Copyright © 2019 by BABU JOHN MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Metadata
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Core Principles of International Marketing Copyright © 2019 by BABU JOHN MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
COPYRIGHT
‘Core Principles of International Marketing’ is edited by Babu John Mariadoss, through editing and adapting of original content obtained from various sources including content produced or maintained by (i) University of Minnesota Libraries Publishing (licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License), (ii) John Burnett (licensed under a Creative Commons Attribution 3.0 License), (iii) John Burnett under the Global Text Project, (iv) Lumen Learning, (v) Boundless.com, (vi) Centre for Teaching and Learning (CTL) of Universiti Teknologi Malaysia (UTM) Copyright (c) by Dr. Inda Sukati, (vii) Saylor Academy, (viii) various OER sources maintained by Andy Schmitz (https://2012books.lardbucket.org/), and (ix) other OER sources that have not been mentioned here but attributed in the respective pages.
Under the terms of the CC-BY-NC-SA license, you are free to copy, redistribute, modify or adapt this book as long as you provide attribution. Additionally, if you redistribute this textbook, in whole or in part, in either a print or digital format, then you must retain on every physical and/or electronic page the following attribution:
Download this book for free at https://wsu.pressbooks.pub/cpim/
For questions regarding this license, please contact bjohnmar@wsu.edu. To learn more about OER project, contact http://teach.wsu.edu
Cover Image: Courtesy of FCIT, https://etc.usf.edu/presentations
